Knowledge Landscapes and Public Policies

Design management has traditionally used a Design Thinking approach to develop compelling products and services that resonate with customers, consistently producing financial rewards, and building brand loyalty. But beyond customer-centric empathy, beyond creative iteration, beyond the bias to a maker mentality, design thinking has more to offer the modern organization as a means to cultivate creativity and innovation in an organization.”

 

Design Thinking is Non-Denominational
Some of its concepts – teamwork, visualization and an emphasis on more creative research tools – are not the sole domain of the designer or design manager. Practiced throughout the organization, the collaborative pursuits between design and business create a powerful platform to both support incremental improvements (reduction in time to market, increased margin, better product/market mix) and to drive innovation.”

 

"Knowledge Landscapes and Public Policies" is a working version article by Celso Singo Aramaki
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